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"Business does not need crusts": how "fast education" is changing the labor market

Recruiters told what kind of professions express courses are enough for training
Elena Bogomolova discussed this topic # nbsp; CEO PROTALENT LAB.

For vacancies in professions that can be mastered on express courses, they rarely require a diploma of higher education, they found out in HeadHunter. This applies to work in marketing, advertising, PR, as well as in the arts, entertainment and mass media, and partly in the IT sector. Recruiters told Gazeta.Ru how express courses or short-term retraining programs began to change the labor market in Russia.

Employers rarely require a university diploma in a number of professions, which can be learned through online courses, short-term retraining programs and mini-MBA, according to HeadHunter data for the first half of 2021.

Thus, the requirement for higher education can be found in every fourth of IT vacancies, in marketing, advertising, PR - only in every fifth, in art, entertainment, mass media - in every seventh.

The highest share of requirements for higher education is found in vacancies for lawyers (68%), in science and education (53%), civil service (52%), in top management (49%) and mining (46%), found out in “ HeadHunter "at the request of" Gazeta.Ru ".

Today, clear leaders have stood out in online education, large companies are ready to trust their educational programs and courses as well as university ones, says Elena Bogomolova, CEO of the recruiting agency Protalent Lab. She notes the growing demand for short-term programs and mini-MBA among young people interested in entrepreneurship and a number of other fields.

“If we talk about the creative sphere, then educational courses in professions related to media and creativity are not inferior to bachelor's programs - specialists with such an education are readily recruited by the company”,
- notes Bogomolova.

Demand for short-term courses and rapid retraining courses for specialists has grown dramatically over the past few years and will continue to grow in the coming years, adds Mila Semeshkina, CEO & Founder Lectera.com.

“This is due to the fact that applicants associate higher education with professional success less and less. And this is a global trend. A diploma is no longer a guarantee of a breakthrough career and not even a guarantee of at least some kind of employment. Business no longer needs "crusts", business needs practical skills and professionals, "Semeshkina told Gazeta.Ru.

According to the founder of the platform, which this year won the international competition in the field of educational technologies EdTech Breakthrough Award 2021 in the nomination "Best Lifelong Learning Service",
short training, mainly online training, is a new convenient format that allows you to quickly (in hours, not months) and cheaply acquire skills that are relevant in the market and also quickly apply them in practice, almost immediately starting to monetize them.
Short-term retraining programs can be a good opportunity to get started in the profession. Students who graduate from courses, for example, SMM, copywriting or project management, can successfully apply for junior positions, comments the head of development of Avito Rabota   Dmitry Puchkov.

But he, like other recruiters, warn that this does not apply to all professions, in addition, often with a cardinal change of profession, the candidate will have to start from a grassroots position, no matter what courses or retraining programs he graduated from.

“It is important to understand that if you are a white collar worker and expect to take short-term courses and change jobs, then in 90% of cases this will not work. Because an adult for a decent vacancy, and not for a junior position, is bought not because you have learned something, but because you already know how to do it ”,
- Alyona Vladimirskaya, an expert in the field of recruiting, the founder of the PRUFFI agency and the Anti-Slavery online project #nbsp, explained to Gazeta.Ru.
However, express training can definitely help in two situations: if a person wants to move up the career ladder within his company, or is looking for a job with a promotion, for which he might not have enough skills.
“High-quality and reputable courses are needed so that companies can send their employees to improve their skills, or so that the applicants themselves follow some kind of skill. But there are few such courses, and mostly it is a hype, ”warns Vladimirskaya.

From the hinterland - to an international company without moving

Express courses can also broaden the prospects of people in regional cities where there is not a large selection of vacancies. They have the opportunity to study and find a job remotely, believes Dmitry Puchkov.
In addition to simplifying the life-long learning trend, express courses are
they also have a positive effect on the market - rapid educational programs enable people from regions far from educational and entrepreneurial centers to reach the level of reputable experts in their field
, says Elena Bogomolova.
As a result, the number of job seekers willing to offer their work in an overheated market is increasing - this is how fast education helps to stabilize demand in the labor market, she concludes.

Elena Bogomolova CEO PROTALENT LAB
Source: https: //www.gazeta.ru/business/2021/07/10/13718042.shtml