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Marketing Manager
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Responsibilities:
Creation of a marketing development plan, formation of goals and objectives for its implementation;
Performing market research;
Studying the behavior of potential consumers, features of competing offers, their weaknesses and strengths;
Working with customer loyalty in the B2B and B2C segments;
Development of ideas for positioning the company and its products on the market;
Monitoring the work of contextual advertising, SEO, CPA specialists;
Participation in the development of ideas for the production and introduction of new goods and services;
Analysis and evaluation of the effectiveness of advertising campaigns, search for growth points;
Optimization of all work processes, identification of weaknesses and its elimination;
Media planning (monthly, annually);
Control of the logic of planning and accounting of key indicators, distribution of budgets between channels;
Analysis of incoming traffic;
Scaling of advertising to the Russian and Western markets (English, in the future and other languages).
Requirements:
At least 3 years of experience in traditional and Digital marketing;
Availability of a portfolio of works;
Work experience in international and Russian companies is favorable;
Good understanding of SEO, contextual advertising, CPA;
Copyright and editing skills, high level of literacy;
Analytical mindset, attentiveness, ability to think one step ahead;
English at the Upper-Intermediate level and above will be a plus.
Pls feel free to contact us at
cv@protalentlab.com
mkosterova@protalentlab.com
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